Conferenza 2017

Programme Conference 2017 Slovenia


21st April 2017

Novo mesto, Slovenia…/Programme-Conference-2017-Slovenia.pdf

  1. Background: Amber Year 2017 in Novo mesto

In Novo mesto, the year 2017 will be characterised by amber, one of the treasures of the town’s archaeological heritage. This heritage deserves a special place in Novo mesto’s identity, since it puts this Slovenian town on the world map of central Iron Age archaeological sites. Every year, archaeologists excavate new evidence of the important role Novo mesto had even in the prehistoric era. In those times, amber jewellery was a status symbol, which was merely available to the rich and distinguished individuals through the Amber Road.

Amber is the fossilised resin of conifer trees, which has from prehistoric times represented a magical, protective and healing substance. The largest and most important deposits of amber are located in the Baltic area, from where thousands of years ago began their collection and transportation due south. The Amber Road is the name of the corridor which allowed for the transfer of this magical, orange-yellow substance to the buyers along the Adriatic Sea and beyond – the Mediterranean. The prehistoric path travelled through Dolenjska and Novo mesto as well, which at the time represented one of the centres of Europe, and where an abundance of amber products has been preserved.

It was in San Marino, last year, when Novo mesto assumed the organization of International Archaeological Congress about amber and Amber Roads in Europe as well as the Conference of Towns on the Amber Road. The two events will be accompanied by three special exhibitions and many tourist activities, and a number of other events in our town will also be coloured amber red. The main events will take place between 20th and 22nd April 2017.

  1. About the Conference

The Conference of Towns on the Amber Road is designed to connect the towns that lie between the Baltic and the Adriatic and through which amber was transported from prehistory to the early Middle Ages. The objective of this meeting is to connect both economy and tourism between the towns of northern and southern Europe, with the emphasis on connecting cultural and industrial tourism.

The focus of the conference is to relate three main areas: archaeology/cultural heritage, industry/craft and tourism. The purpose of the conference is to establish the way how to build a bridge between cultural heritage and industry/craft and how to successfully develop industrial tourism. Keynote speakers from several European countries will present the best practices of connecting the specified areas.

  1. Program of the Conference of Towns on the Amber Road: “Tourism at the crossroads of archaeology and industry”

When: Friday, 21st April 2017, 9.00 – 16.30

Location: Higher Education Centre Novo mesto (Na Loko 2, Novo mesto)


Note: The presentation titles in the Draft are working titles only.

8.30 -9.00


Registration of participants.
9.00 – 9.10 Greeting and presentation of the agenda

Deputy Mayor of the Urban Municipality of Novo mesto, Mr. Boštjan Grobler

9.10 – 9.30 Welcome speeches

–       Mr. Gregor Macedoni, M.SC., the Mayor of the Urban Municipality of Novo mesto

–       Representative of the Republic of Slovenia

–       Mr. Pier Luigi Cellarosi, C.I.V.I.A. San Marino (presentation of the project comprising the towns on the Amber Road)


9.30 – 9.55 Archaeology and Craft in Novo mesto

Mr. Borut Križ, the Museum of Dolenjska (Slovenia)


9.55 – 10.20 Promotion of Gdańsk as the World Capital of Amber based on ancient and contemporary amber routes in the period 2006 – 2017

Mr. Robert Pytlos, director of Gdansk Mayor’s Office for City Promotion (Poland)


10.20 – 10.35 Archaeological Heritage as a Craft/Industry: Case Study

A Representative of the City of Kalisz (Poland)

10.35 – 10.50 BREAK (coffee and refreshments in the hall)


10.50 – 11.15 Cultural Heritage and Tourism in Ptuj (Slovenia)


11.15 – 11. 40 Cultural Heritage and Tourism in Saint Petersburg (Russian Federation)

A Representative from the City of Saint Petersburg


11.40 – 11.55 Cultural Heritage and Tourism: Promotion of archaeological heritage on Amber Road (Case Study)

Mr. Eryk Popkiewicz, Torun (Poland)


12.00 – 12.25 Industrial Tourism in Slovenia: Case Study of the Idrija mine (Slovenia)


12.25 – 12.50 Industrial Tourism

A Representative of the Autostadt Museum Wolfsburg (TBC)


12.50 – 13.05 Industrial Tourism: a Case Study (Slovenia)

Nevenka Bašek Zildžović, Revoz d.d., Novo mesto


13.15 – 14.30 LUNCH (at the Loka Guesthouse)


14.30 – 16.00 WORKSHOPS
Workshop no. 1: The Opportunities of Industrial Tourism

Moderator: Mrs. Nevenka Bašek Zildžović, Revoz d.d., Novo mesto


Workshop no. 2: How to Attract Companies to Co-operate in Tourist Projects?

Moderator: Mr. Boštjan Grobler, Deputy Mayor of the Urban Municipality of Novo mesto,


Workshop no. 3.: Marketing Concepts of Tourist Products

Moderator: Mr. Matjaž Pavlin, Tourist Agency Kompas Novo mesto



Chaired by the Deputy Mayor of the Urban Municipality of Novo mesto, Mr. Boštjan Grobler


  1. Instructions for Keynote Speakers at the Conference

Working Language at the Conference

The Conference will be held in English language. Interpreting to other languages is not foreseen.


Presentation of the Key-note Speakers

All the Keynote Speakers are requested to send a written presentation in English language, in the length between 150 and 200 words.

The Slovenian speakers are requested to send their presentations in Slovenian language as well. The presentations should be submitted by 1st March 2017 at the latest to the following e-mail address:


Submission of the Abstracts

The Abstracts of the presentations should be in English and should comprise between 150 and 200 words. Slovenian speakers are requested to send their abstracts in Slovenian language as well. The abstracts should be submitted by 1st March 2017 at the latest to the following e-mail address:



Ms. Nataša Jakopin

Office of the Mayor of Urban Municipality of Novo mesto


Phone: 386 7 39 39 239, GSM: 00 386 31 331 693

Jantar Amber Novo Mesto

4th INTERNATIONAL CONFERENCE “The Ancient Roads” – “The Amber Routes” – APRIL 20-22 2017 – Slovenia


ITA: La 4° edizione del “Convegno Internazionale sulla Viabilità Antica” con sessione principale su “Le Vie dell’Ambra” avrà luogo nella Città di Novo Mesto (Slovenia), presso il Dolenjski Muzej – Jakcev dom, dal 20 al 22 Aprile 2017.

La 2° edizione della “Conferenza Internazionale delle Città sulle Vie dell’Ambra” avrà ugualmente luogo nella Città di Novo Mesto presso l’Higher Education Centre nella giornata di Venerdì 21 Aprile 2017.

ENG: The 4th International Conference “The Ancient Roads” with a specific focus on “The Amber Routes” will take place in Novo Mesto (Slovenia), at the Dolenjski Muzej – Jakcev dom, from April 20th to 22nd 2017.

The 2nd edition of the “Conference Of Towns On The Amber Road” will also take place in the Novo Mesto city at the Higher Education Centre on Friday 21st of April 2017.


ESP: El 4° Congreso Internacional “Las Rutas Antiguas” va a tener lugar en Novo Mesto (Slovenia), en el Dolenjski Muzej – Jakcev dom, desde el 20 hasta el 22 de Abril 2017.

La 2a edición del “Congreso De las Ciudades en Las rutas del Ámbra” también tendrá lugar en Novo Mesto al Higher Education Centre en el día 21 de Abril 2017.


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